Our philosophy is to reward customers for doing something outside their normal routine. If you reward a customer for their predictable behavior, you will be giving away your profit margins. Instead, we want you to incentivize customers to do things they have not done before. Try the dessert, upsize the order, come in more often, bring a friend… the list goes on. Our team will work with you to determine what behaviors your customers are already exhibiting and figure out an appropriate reward to incentivize those same customers to change their behavior.